World's largest jeweler bets on platinum despite falling silver prices
1:11
YouTubeCNBC Television
World's largest jeweler bets on platinum despite falling silver prices
Pandora is pushing ahead with plans to replace some sterling-silver jewelry with platinum-plated alternatives even after silver prices retreated from their highs, the CEO told CNBC. It comes as the Danish jeweler seeks to permanently reduce its exposure to volatile precious-metal prices.
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