For thousands of years, this ancient pottery remained buried beneath the sands of Arabia. Now, researchers are revealing how ...

Sin tax' on sparkling drinks takes a toll on Parle Agro profit: Joint MD "The decision to place fruit-based, non-caffeinated ...

Big changes are coming to the Big House in 2026. For the first time in history, the University of Michigan has opened up its legendary home field, currently the largest in the USA, to commercial ...

College athletics is entering a new commercial era, with universities increasingly monetising premium physical and digital assets.

Michigan Stadium is officially entering the new era of college sports, with new advertisements being placed throughout, ...

The Big House is ending its ban on in-stadium ads, welcoming partners like Coca-Cola to support student-athletes.

Michigan Stadium, long a holdout in terms of corporate signage in and around the stadium, has entered into a deal with three ...

Coca-Cola, Meijer and Google Gemini will have visual signage inside Michigan Stadium this fall, the school announced ...

If we're voting on additions to the existing fizzy drink section at the grocery store, we think we should give these lost ...

Small tweaks can have a big impact on a brand identity.

One of the most iconic and recognizable brands in the world is getting a fresh look. The Coca-Cola Company recently launched several tweaks to its brand identity, most notably on some of its red cans ...

Coca-Cola boosted its earnings outlook after the company’s marketing efforts, including its World Cup campaign, helped drive volume despite consumer caution. The beverage conglomerate’s advertising ...