It’s no surprise that the role of marketers is changing quickly, but the American Marketing Association recently released its ...

Norfolk’s tourism department spends $30,000 a year to partner with travel influencers located across the Mid-Atlantic.

Jollibee brought home 11 awards at the 2026 Marketing Excellence Awards, including Gold for Marketing Team of the Year, adding to the brand's recent ...

Marketing reports that brands now prioritize user-generated content by thoughtfully collaborating with creators, enhancing engagement through authentic marketing strategies.

AI is reshaping Influencer Marketing by helping brands scale workflows, improve decision-making, strengthen creator ...

How creator marketing, Instagram, TikTok, and experiential campaigns are reshaping luxury hotels, restaurants, beach clubs, casinos, and nightlife.

The company connects brands with celebrities, athletes and creators, then extends those relationships into content, ...

Platforms like Billo aim to be a place where brands can source creator-made video for social media ads. However, the platform ...

Discover the 10 key characteristics of award-winning digital marketing campaigns, from creative storytelling and cultural ...

The tactic extends far beyond social media, and it’s not going anywhere.

Seasonal demand swings, MAP pricing enforcement, and advertising strategy across large, multi-SKU categories make finding an ...

Public Good, led by Melissa Anderson, tackles how brands often fail to effectively communicate their positive impact, relying ...