CMS Wire

Is Consent and Preference Management the Key to Balancing Privacy and Personalization?

The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach. At the intersection of the 3 P’s (with apologies to ...
SiliconANGLE

Gigya’s new Enterprise Preference Manager manages customer preferences and privacy

Customer identity and access management platform Gigya Inc., soon to be owned by SAP SE, has launched the Gigya Enterprise Preference Manager, a new product designed to assist organizations build ...
adexchanger

The Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better

Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature ...
Android

The EU's Plan to Finally End Endless Cookie Consent Pop-ups

The EU proposes new digital rules to solve the problem of repetitive cookie consent pop-ups caused by GDPR. The solution involves browser-level cookie management, allowing users to set a single ...
The Conversation

Here’s what a privacy policy that’s easy to understand could look like

Data privacy awareness has recently gained momentum, thanks in part to the Cambridge Analytica data breach and the introduction of the European Union’s General Data Protection Regulation (GDPR). One ...