Amazon is hoping the addition of games can turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past ...

The company wants to boost engagement through personalized recommendations.

Amazon's cloud gaming service will now be available in a tab inside the Prime Video app for Fire TV users in the U.S. and U.K. The company's gaming chief says one of Luna's biggest challenges is that ...

Amazon Prime Video is testing an AI-focused overhaul, internally referred to as Lighthouse. The initiative entails AI-derived content recommendations and an app UI refresh. Jeff Bezos is reportedly ...

Bezos pushed Prime Video head Mike Hopkins to overhaul the streaming service so that AI is front and center, Reuters reports.

The Amazon Luna gaming platform, which had been included in the larger Prime offering, will now be baked into Prime Video too. By Alex Weprin Senior Editor Amazon is making a move to embed its Amazon ...