Researchers from Oklahoma State University and University of Florida published a new article explaining how marketers can capitalize on the power of perception through the structure of visual ...

Call it a "pigment" of your imagination! Here's how different-colored venues change our perception of live concerts. ♫🌈 ...

The University of Liverpool is part of a new study that reveals for the first time how particular scents can influence our perception of color. In a paper, titled "Odors modulate color appearance," ...

From heat waves to hurricanes, tangible weather experiences have been shown to strengthen personal belief in climate change. We ask whether a high temperature day that breaks local heat records—which ...

A new study from the University of Fribourg highlights previously unknown links between the body and the brain. The findings of this research show how our bodily rhythms affect our visual perception.

People's perception of time is subjective and based not only on their emotional state but also on heartbeat and heart rate (HR), two new studies suggest. Researchers studied young adults with an ...

Can a face influence who receives parole or who is likely to reoffend? New research suggests that facial appearance carries more weight in the courtroom than you might think.

In 2019, an ESPN report explored the reasons so many football wide receivers prefer to wear jersey numbers between 10 and 19. The story found that many of the athletes simply believed the lower ...

With every sounding out of an idea like “you create your reality” or “you can will something into existence”, a critic of this position will be on hand to dismiss it as pseudo psychology. Another ...

How do you use body language to influence someone? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer ...

India’s road safety crisis is driven less by ignorance and more by distorted risk perception. Explore how illusions of ...