On July 27th, Google announced via a blog that it was delaying the removal of third-party cookies in Chrome through into the latter part of 2024. They said they were pushing back the timeline because ...

When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. ...

It seems like only yesterday when if you thought something was following you your family or friends might think you were a bit paranoid and suggest you see a psychiatrist. Nobody thinks that anymore.

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

Google has delayed its cookieless solution yet again, now announcing that its plan won’t go live until 2024. Having originally slated the launch for this year and then pushing to 2023, the latest ...

The “cookieless future” has been much-discussed during the last few years, with plenty of opinions coming from marketers (like myself). However, the vast majority are not prepared to take action. It ...

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple ...

Here, Kurt Weinsheimer, chief product officer at Sojern, breaks down Google’s decision not to deprecate third-party cookies – and what marketers should do about it. Cookies, cookies, cookies. If ...

Better analysis of advertising metrics plus cross-device tracking will result in big savings on advertising costs and create more revenue for media sites with great content -- these were among the ...