As consumers, we are constantly making choices about things like what to eat at a restaurant, what clothing to buy at a store ...

At a time when consumer financial regulation is both rapidly evolving and deeply contested, the launch of the Institute for Consumer Financial Choice (ICFC) represents a significant and timely ...

Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology. In the paper, "How Consumers Resolve ...

How is the American consumer reacting to tariffs that threaten to raise prices? Not well. Only 20% of American consumers feel prepared to absorb tariff-driven price increases, according to a survey ...

Consumers are in a state of analysis paralysis. It isn’t easy being a consumer. They want options, but are overwhelmed by the choices before them. They also want to control the decision-making process ...

Consumers’ brand choices reflect a complex interplay between individual preferences, habit formation and external influences. Brand loyalty emerges when buyers repeatedly choose the same offering, ...