Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track campaigns, but ...

Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring of Samir Pradhan as VP of product for merchant marketing in November 2025. There is no ...

AI-powered campaign automation is reshaping influencer marketing by improving creator discovery, campaign management, ROI tracking, and long-term brand partnerships.

Shopify quietly announced a program last week where it will buy Google and Meta ads on behalf of its merchants. The goal is to drive consumers to storefronts on both the consumer-facing Shop app and ...

StackAdapt, a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for commerce, with a new app on the ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

Opinions expressed by Entrepreneur contributors are their own. After taking the leap into the ecommerce world and launching your Shopify store, you’re probably looking for ways to attract new ...