Mary is the CEO of Shores Communications, a communication expert and an author who helps clients create connections and increase revenue. Fifteen years ago, during another day of stressful phone calls ...

In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven framework for emotion-led branding. In ...

Links aren’t enough anymore. Learn why consistent brand presence across trusted sources is becoming the key driver of search authority. For more than two decades (nearly as long as I’ve been in SEO), ...

Kyungnam Pharm’s vitamin brand Lemona has revealed that they have signed a brand model contract with BTS. On October 7, Lemona revealed their plans to expand to a wider global market through their ...