Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What ...

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches. Apple is expanding ads in App Store search results, ...

Apple is watching you type App Store searches, and knows how long you take to type them. You can't turn it off. During WWDC in early June, Apple announced a raft of changes to the way the App Store ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads. Here’s what they found. AI-generated relevance labels slightly ...

Apple’s plans to improve App Store discoverability using AI tagging techniques have been implemented in the developer beta build of iOS 26. However, the tags do not appear on the public App Store yet, ...

Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids. Apple plans to add more ads to App Store search results in 2026, ...