OpenAI is working with Smartly to build interactive ad formats inside ChatGPT, six weeks after its ad pilot crossed $100 ...
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Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel
AppLovin (NASDAQ:APP) stock just picked up a high-profile new bull. Macquarie initiated coverage with an Outperform rating ...
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...
OpenAI is reportedly projected to generate around $2.5 billion in advertising revenue in 2026. Internal projections shared with ...
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...
Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...
Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation ...
In 2026, ad tech is being reshaped by the convergence of privacy-first regulation, AI-driven optimisation, and the continued ...
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